Management Team

Recently nominated as the Proptech Leader of the Year 2022 by Proptech Association Australia. Serena has built a professional reputation as a business-minded technology strategist to drive digital transformation in various traditional industries such as media, health and real estate across different regions and countries, including the US, Australia, China and UAE. As a technology enthusiast, Serena has a strong passion for emerging technologies with a strong focus on artificial intelligence and blockchain technology.

Serena has held C-level leadership roles in various global technology start-ups & scale-up projects. She has extensive experience in business development, marketing and project & program management across many major commercial and government accounts in the world’s top-tier technology organisations. With strong leadership and senior stakeholder relationship management skills complimented by cross-functional collaboration and global operation, Serena always provides innovative technology solutions to various challenges in the dynamic environment.